Design Objective: Design a cohesive and visually captivating airline brand that includes two mockups, a logo, and a cohesive color scheme. Additionally create another in plane mockup that will be displayed whether that is a uniform, a TV screen, or even some of the graphics in the plane.
Design Brief: Schone Luft is a German airline that promotes safety, punctuality, and German culture. With the direct translation it means Beautiful Airs, this is that you can see the beauty of the world from the air. The tagline -See the Beauty- reflects that. The logo incorporates this tagline under the primary part of the logo- the airlines name Schone Luft. The E in Schone is the mark of the logo with three lines that is the colors of the German flag, helping signify Germany’s culture and highlight what Germany had to go through to get to where she is now. Each color in the flag has a meaning behind it that shows the rich history. The typography in the logo is a sans-serif font, Avenir Next in regular to keep the attention to the mark of the logo. The mockups of the planes are kept simple to really highlight the colors on the German flag. In the middle of the plane, the color scheme is kept simple to bring emphasis to the logo. Then the tail of the plane is a German flag which balances out with the nose of the plane, which has just the pure color red.
