Design a brand that cultivates a sense of nature and captures its beauty through the branding. Create a primary and secondary logo to utilize in an Instagram campaign and a identity packet that contains a business card, a letter head, a envelope, and a professional folder. Make all of these into mockups utilizing Photoshop.
Design Brief: Blosso Floral Co. is a company that aims to cultivate nature and keep it alive within the younger generation. Based in Paris, France, it utilizes the city of love to keep itself alive. The logo uses a light pink coloring and serif font to keep this coquette feel to it. It utilizes directional lines to guide you through the primary logo- from left to right. The secondary logo uses vertical directional lines to draw the eyes up to the flowers- the mark. The secondary logo is used for all social media accounts as it will fit better in a circular logo. This secondary logo will be used in the official Instagram and will support a campaign of posts. This will also be carried into an identity packet, which both will be themes to keep up with the coquette vibe.
