Design Objective: Develop a distinctive denim brand based off of an illustration. Digitise the illustration with color and turn it into a logo for further social media branding. Create a Instagram post and magazine ad for the brand.
Design Brief: Urbane Denim Co. is a modern, up and coming brand. With a highlight on appealing to the newer generation, the logo is a colored illustration focused on stippling to create shades and lines. The dots used in stippling are colored with tints and shades to show shadows or highlights throughout the logo. The typography around the logo is a serif font to match the rustic vibe of the brand. The Instagram is a rustic theme with a color scheme of muted blues, green and mahoganies. While it places an emphasis on the jeans themselves, it also includes some fun extras to give some balance to the posts. Our magazine ad has a hierarchy of the background being a faded out western scene with a main focus on the jeans from behind. This is to show how strong the jeans are- or to even give a sense of strength.
